The Next Evolution of AI-Driven Law Firm Pricing: Technology, Governance, and Growth with Virtual
Pricing Director

Smarter Pricing. Stronger Margins. Sustainable Growth.

Technology is reshaping how law firms approach pricing, bringing structure, insight, and accountability to what was once a manual, unpredictable process.

Join Richard Burcher, Vice President, Pricing & Profitability at Aderant, and creator of Virtual Pricing Director, for a practical and insightful session on how firms worldwide are using AI-powered pricing technology to drive profitability, improve financial discipline, and build pricing maturity across all levels.

Now part of the Aderant family, Virtual Pricing Director combines artificial intelligence, data, and proven pricing principles to help firms model, forecast, and manage pricing with greater precision and transparency. By transforming firm data into actionable insight, VPD enables smarter, faster, and more consistent pricing decisions that directly impact profitability.

You’ll learn how to:

• Build pricing maturity across your firm—from partners to paralegals
• Strengthen governance and consistency in pricing execution
• Respond to client demands for transparency and predictability
• Leverage AI-driven insights to reduce write-offs and improve realization rates

Don’t miss this opportunity to learn how firms around the world are turning pricing into a competitive advantage. Backed by consulting experience with over 300 firms in 30 countries since 2008, this session leverages proven methodologies to help you deliver measurable impact across your practice.

Speaker:

• Richard Burcher – Vice President, Pricing & Profitability, Aderant

Duration: 58:44