Creating Value through Thought Leadership

As featured in Marketing Trends

June 2019

On this episode of Marketing Trends, Chris Cartrett joins host Ian Faison to discuss how to add value through thought leadership, the unique challenges of marketing in the professional services industry, his best tips for sales and marketing alignment, and much more.

“We have to add value so our clients desire to have us come in the door. Not because we’re trying to take money out of their pockets, but because we actually bring value to their role in the firm.” – @chriscartrett, EVP @Aderant #marketingtrends

Listen to this episode below: